We are looking for a qualified and efficient Digital Media Marketing Specialist to join our marketing team for our group company verticals in the field of education. Fitness wellness and ecommerce.
As a Digital Media Marketing Specialist, you will be the leader and pioneer for our digital marketing efforts and will also be working on creating and developing marketing strategies and content for various media platforms such as the web, social media, and blogs.
As a part of our marketing team and being the digital media marketing specialist, it is important for you to stay up to date with various digital and technological advances that have been made and how it can be incorporated in the company’s facebook, google and instagram page, along with the company websites. Ultimately, a top-notch marketing specialist should be creative and be able to analyze the impact of campaigns on the company’s bottom line.
Digital Marketing Specialist Job Roles and Responsibilities
1. Develop a strategy for integrated media campaign for all verticals
2. Identify and select the appropriate media for their projects across different media platforms.
3. Generate leads on all platforms and finding the most cost affective way to generate leads on all platforms
4. Creating content for the verticals mentioned above according to the digital media platform guidelines
5. Running Facebook / google ads etc in well known forums
6. Improving the brand’s awareness using digital media channels such as Youtube, Instagram, and Facebook.
7. Ensuring brand consistency across all digital media channels.
8. Scheduling placement of content on digital media platforms.
9. Writing content for search engine optimization
10. Keeping the online media library up-to-date.
11. Monitoring impact and return on investment of digital marketing campaigns.
12. Remaining up-to-date with the latest digital media trends and design technology available.
13. Liaise with Sales and Product development teams
14. Regularly track and get insights into competitors’ strategies
15. Develop and monitor ROI and KPIs
16. Uploading products on E commerce platforms , creating product catalogues, update websites and creating strategies for marketing on e commerce.